Sri Lanka Showcases Its Tourism Potential at IFTM Paris 2024

Sri Lanka made a strong impression at this year’s International French Travel Market (IFTM) in Paris, showcasing the island’s rich tourism offerings alongside 26 prominent companies and SriLankan Airlines. The Sri Lanka Pavilion was officially inaugurated by H.E. Manisha Gunasekara Ambassador of Sri Lanka to France, accompanied by Mr. Chalaka Gajabahu, Chairman of the Sri Lanka Tourism Promotion Bureau, and esteemed industry representatives.

The delegation highlighted Sri Lanka’s diverse tourism attractions, from its cultural heritage to natural beauty, positioning the destination as an attractive option for French travelers. The collaborative effort between the Sri Lanka Tourism Promotion Bureau and the Private sector reaffirmed Sri Lanka’s commitment to strengthening its presence in the French travel market.

With Digital Marketing, Events participation, Public Relations, Consumer Promotions Sri Lanka continues to promote itself as a destination not to be missed!