“Sri Lanka kept us returning,” say top Instagrammers.
(From Left Chaminda Munasinghe(Assistant Director International Media), Madubhani Perera(Directer PR-SLTPB), Loke Chee Khun (Instagramer from Singapore), David Rocaberti (Instagramer from Spain), Altug Galip (Instagramer from Cyprus), Nalin Perera ( Managing Director SLTPB), Dorothy Soh (Instagramer from Singapore), Chalaka Gajabahu (Chairman), Alp Galip (Instagramer from Cyprus) Ekaterina Mishchenkova (Instagramer from Russia), Mavlonazarov Aleksei (Instagramer from Russia))
Having a diehard travel-seeking global audience, representing all the key source markets to Sri Lanka, seven (07) mega influencers were invited to Sri Lanka in order to create some of the most engaging content about Sri Lanka under the tagline of “You Will Come back for More”. These influencers are expected to promote Sri Lanka among social media-savvy global travel seekers targeting the upcoming winter season of 2024/25.
This mega influencer campaign is the biggest Instagram-focused digital content campaign undertaken for 2024 targeting a global social media-based travel audience of 7.5 million where the focus is mainly gaining to multiple destinations including the UK, France, Germany, Russia, India, USA, Australia, Singapore, Cyprus, UAE, India, etc. Overall, the media value expected to be gained from this campaign is well over Rs. 44 million. Over 200 IG & FB posts, reels, and various other promotional content were expected to be created about Sri Lanka by inspiring winter holiday seekers to select Sri Lanka as the ideal holiday destination to visit Sri Lanka as one of the most Instagramable islands in the world
Within 10 days of an exclusively tailored destination promotional tour, influencers explored a perfect blend of some of the most highlighted tourism attractions as well as lesser-known destinations including, Haputhale, UVA- Paranagama, Wellawaya, Ohiya, and Kurunegala, to create some of the most inspiring travel content about the destination.
Renowned international travel Instagrammer and content creator Ms. Dorothy Soh from Singapore who has over 1.2 million global follower base on Instagram (on Instagram: @dotzsoh) stated that,
“This is my 4th time on your beautiful island because I love the landscape, the people, the culture, the food, and the amazing scenery. All these factors make us keep returning back to destination, Sri Lanka. I will definitely share my travel experiences and lovely memories of Sri Lanka with my followers across the globe.
Major hospitality partners in Sri Lanka including Galle Face Hotel, Jetwing Hotels & Resorts, and boutique hotels such as Teardrop Collection and Garfield Bungalow & Cottages partnered with SLTPB for this national tourism promotion by offering their hospitality support while creating many reasons to visit Sri Lanka as the most preferred holiday getaway in Asia.
Special thanks to the Department of Archeology, Central Cultural Fund, Lotus Tower PLC, Uva Tourism, Haputale Hoteliers Association, Haputale Estate, Ceylon Tea Board, and Barista Coffee Sri Lanka for the extended support given to this project
